New Amalgam line of underwear, sportswear and loungewear by Modus Vivendi


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Continuing the launch of Modus Vivendi’s autumn/winter 2015/16 collection is the release of an outstanding, new, and unique line of men’s underwear and sportswear: Amalgam! Modus Vivendi has called this new line Amalgam, derived from the Greekmalagma, meaning ‘soft’. Indeed, this line is made from a blend of top quality, ultra-soft knitted and woven fabrics that that will cosset your skin like never before. Briefs, boxers, tank tops and sweats, all in a subtle combination of grey tones but that’s not all! Modus Vivendi takes retro boxing gear and gives it a full fashion workout for this line, with glitzy silver fabrics reinventing classic designs and styles. Check out the ultra modern tank tops, robes and pants, all in shiny metallic silver combined with cool greys.

The campaign of the Amalgam line was photographed in Club Realbox gym in Tenerife,  by talented Adrian C. Martin. The model is Christopher Garcia, current European champion of Brazilian Jiu Jitsu. The shots are fresh and strong, combining action with sleek style and the right amount of sexy, a great interpretation of this outstanding new line. The arousing backstage video was filmed by Sergio Del Pino.

See pictures….

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Credits

Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)
Photos: Adrian C. Martin
Assistant: David Diaz
Lightning: Gustavo Valladares
Model: Christopher Garcia
Location: Club Realbox Gym, Tenerife
Video by: Sergio Del Pino

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The new Blend Line by Modus Vivendi


Modus Vivendi combines hard-edged attitude with smooth style to create the great new designs of its new Blend Line. Continuing the launch of Modus Vivendi’s autumn/winter 2015-16 clothing, this latest release offers a new and extremely sexy line of men’s underwear and outerwear. The new line comprises briefs with enhancing features, boxers and open-back briefs, as well as sporty autumn favourites, such as hoodies and jogging shorts. Leather-look materials contrast with bold colour blocks in these striking new pieces, designed for maximum comfort.

The Blend Line campaign was shot on location in Thessaloniki by talented photographer Panos Misailidis, whose images powerfully reflect the tough-looking yet elegant blend that this line is all about. Combining action with sleek style, model and keen motorcyclist Kostas Milkas is accompanied by John Kalomoiris in a playfully sexy story. A roaring campaign for a line full of great attitude!

See pictures….

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Credits:
Clothing: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Panos Misailidis
Models: Kostas Milkas, John Kalomoiris
Location: Thessaloniki, Greece

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Modus Vivendi Releases the Fantasia Collection


Modus Vivendi releases the Fantasia Line of men’s underwear and swimwear which features some innovative, sexy and bold new designs and vibrant colours.

Get ready to discover new luxurious fabrics, such as towelling, viscose and elastane blends, and quirky detailing, such as press studs, vinyl and kangaroo style front pockets! This is a fun line where ultimate comfort meets impeccable style.

In addition to all the new designs, there is a new version of the best selling underwear design, the Bon Bon mini briefs, in new colours by popular demand.  

The campaign is a further segment of Modus Vivendi’s Dreamland series, a design vision of fantasy inspired black and white backgrounds against which men with a unique sense of style become the icon they resemble.

Credits
Underwear/Menswear: Modus Vivendi (http://www.e-modusvivendi.com)
Photographer: Panos Mihailidis
Models: Ilias Konstantinou, Aris Kitsios, Christos Tsakpinis

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Ajose Muftau

Modus Vivendi Releases New Campaign – Seaman Line


Modus Vivendi continues the Dreamland series of campaigns for its Summer 2014 collection and this time is taking you to a world of sailors with its Seaman Line (http://e-modusvivendi.com/gbu0-catshow/mc_seaman.html).

The background images into which the models blend are reproductions of paintings by Yannis Tsarouchis (1910-1989), who is one of the most highly regarded modern Greek painters. His extensive depiction of soldiers, sailors and other men, often curiously described as “vulnerable”, was controversial and some of his exhibits were taken down by censors. It was Tsarouchis who introduced the iconic sailor motive into modern Greek theater. From the content of his images we can also deduce that he was deeply interested in fabrics and clothing and, at one point, he even tried his hand at weaving.

This brand new line comprises evocative sailor-themed underwear, t-shirts, longsleeves and sleeveless tees. With references to sailor’s stripes, a range of luxury fabrics and a highly distinctive look these new clothes make a strong statement and offer supreme comfort. Sexy, innovative and bold these designs will get you looking your best down by the waves.

Credits:
Brand: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Panos Mihailidis
Model: Stefanos Papadopoulos

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Ajose Muftau

MENSWEAR: MODUS VIVENDI UNVEILS “PAINTER LINE” COLLECTION


A new campaign from renowned Greek fashion brand, Modus Vivendi has been launched. Christened “The Painter Line”, this Collection is a celebration of colours
(note the absence of black or white colour items) and includes underwear, gymwear, loungewear and singlets.

The Painter LIne is the last part of the Retro Greece campaign for 2013. It is interesting to note that the Painter on this shoot is model Iraklis Kozas. One of the new items of this line is the Eighties Bodywear.

This wrestling singlet is inspired by 80s fashion with a design that features a slim v-shape front and back for extra freedom during workouts. An extra quick release feature with two press studs at the bottom of the garment can save you vital seconds in the changing room!

Modus Vivendi has added this sexy wrestling singlet to its range of activewear by popular demand. One more new item is the Retro Vest. Round neck vest with cotton cord drawstrings, deep drop armholes with raw edges and extra double waist trim. The line also includes the sexy C-through, Plain Mini Brief, Bon Bon Mini Brief ranges and the masculine Front Pocket briefs and boxers which
are among the best selling underwear of the brand.

Last but not least, a funky, limited edition range by Modus Vivendi of fashionable neo-retro floral pattern loungewear/gymwear with shorts, pants and jackets
made of high quality Italian fabric.
Check out the pictures!

CREDITS: PassionistaHub, Thanos Giagtzis
Model: Iraklis Kozas
Pictures: Modus Vivendi (www.e-modusvivendi.com)
Direct link for the Painter line: http://e-
modusvivendi.com/gbu0-catshow/mc_Painter.html

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Ajose Muftau