For all you care to know, American rapper, Pharrell Williams is presently designing some stuff for top fashion label, Adidas Originals on a long term project.
According to Elle, he’s not just designing a collection. His textiles factory, Bionic Yarn, has worked on special fabrics for the designs too, teaming up with Parley of the Oceans in order to transform plastic debris found in the oceans into fabric.
‘Working with an iconic brand like adidas is such an incredible opportunity,’ says Pharrell. ‘From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless.’
He tells WWD, ‘I’m definitely not on the level of these people, who are real designers and do this as a profession. I’m more of a student. Luckily over the years I have found great collaborators and business partners who have helped me share these ideas.’
Details of the adidas Originals x Pharrell Williams collection will drop this summer.