Why Unity Bank dumped Ice Prince

For sounding expensive, Ice Prince recently missed being crowned as the brand ambassador of Unity Bank, a leading bank in the northern part of the country.

The bank decided to sign the Fire of Zamani crooner as its ambassador because of his rising hip-hop brand and mainstream appeal.

Things fell apart when Iceprince asked for a sign on fee of N300m which didn’t go down well with the stakeholders of the bank. A source however revealed that the bank is now speaking with Kogi born Nollywood darling Joseph Benjamin who has the Northern background they will gladly tap into.


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