Freja Beha has established herself as an icon – it is easy to see why in this exclusive sponsored presentation of the MO&Co. Fall 2013 campaign. The straightforward, no makeup shots of the Danish beauty, capture her aloof appeal and innate skill in front of the camera. No over the top styling, no crazy retouching, no gimmicks – just Freja in styles that that could go from the photo shoot to the streets in a matter of moments.
The latest campaign continues Freja’s ongoing relationship with the MO&Co. brand and marks her 11th appearance in their seasonal ads, and second campaign launch on Models.com (look for a full retrospective coming to Models.com next week.) When the right label and the right model come together the end result can be something beautiful and the latest from Mo&Co. provides that perfect mix of innovative branding and inspirational muse. In addition to being the face of Mo&Co., Freja also represents the line’s philanthropic initiative, MO-Art, a charity benefiting China’s children in need.
Film and photography by Willy Vanderperre
Art direction and styling by Declan Chan
Makeup by Diane Kendal
Hair by Jimmy Paul
Manicure by Tracylee
Production by Sylvia Farago
Set design by Emma Roach
Music: Milk Teeth by Mohini Geisweiller
Behind the scenes photography by Barbara Anastacio